Branding & Advertising Agency in Egypt.
Deciding to completely rebuild your brand is difficult and that should not be taken lightly. However, certain circumstances may force you to rebrand your business.
Here are some common reasons to rebrand:
As companies grow, so must the brand too.
If your company is expecting growth in the near future, you may consider updating your brand accordingly. This situation may not require a full rebranding, including brand values and positioning, but maybe a simple visual identity refresh will do the job. But, be sure to also review all aspects of your brand to find where additional changes must be done.
Perhaps your company decided to focus on a new section or launch a new line of products and services. As a result, your brand may need a rebrand to better suit the new organizational direction.
Consider how the rebranded identity will best represent this new company focus.
Think about when your brand was created? Was it several decades ago? Does the design still support your business values, mission, and purpose? Or, does it look out-dated and behind the times?
If your company uses an old brand identity that doesn’t communicate your business’s current reputation or position, it’s time for a refresh. However, don’t make this decision based on your personal desire to rebrand.
While you may feel your brand needs a visual appearance, does your customer base agree? Does research confirm your need to rebrand? you could have a consultation on a rebranding initiative. Otherwise, you may end up in a situation that customers aren’t familiar with or trust the new brand.
When your business experiences negative publicity for whatever reason, a rebranding campaign may be able to fix the error. In such a situation, it is a must to take your time, make deep brand research, and create the best possible new identity.
Rebranding could help your growth and could bring your brand down, so it should to be executed based on deep research and purpose behind it, whenever you decide Our team will be happy to help with a consultation or creating your new brand.
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