Branding & Advertising Agency in Egypt.
Video production isn’t as simple as it seems. The process of video production is very complex and it takes a lot of time and effort. Shooting the video itself is a big part, but it’s not the only step in the entire production process. There are many details that you need to look at to make a stunning video that reaches out to millions. Ignoring minor details can lead to your video not coming alive on the screen. Due to the advancement of technology and high-quality video streaming, You need to keep a presence and right at the top of everything to be ahead in the game.
For creating a video, We have put down our workflow. Also, you may follow these steps will help with your video production, and you will be able to create a professional-looking video.
Here are the 8 steps that you must follow:
When thinking of a video, the first thing that you need to do is find a concept. You cannot go with video production without first having a concept in mind. You run a risk of delivering a video that does not resonate with your target audience if you do not have a good concept. There is a possibility that the video fails to achieve what you planned to do.
Ask yourself some basic questions that are crucial to the success of your video. What are you want to achieve with this video? and what is the message that you want to deliver to the audience? You need to know the answers to these questions before you dive deeper.
Failure to achieve this first step may lead to a failure in your marketing strategy.
if you have the concept ready, the next step in the video production process is to prepare the script. it’s that part of the video that can either take it to success or take it down the dark depths of failure.
Prepare a script that must resonate with the idea of your video. It should be easy to understand and fit into your video’s time. When you write the script, don’t forget about changes. such as changes in camera angles or background.
A Pre-production plan is essential for a smooth run shooting. Some of the vital parts of the pre-production plan include finding the location, getting necessary permits, listing video equipment, and going through the script. You must also spend some time discussing with the actors about their roles, making a budget, and finally choosing the time when you want to shoot.
Shooting a video is the most important day in the whole video production process, The shoot day has many details that need attention. If you did your job on the first three steps, shooting would go smoothly. But if the first three steps were not there, the day would be filled with frustration.
Shooting a video was the beginning of an intricate process. After shooting comes editing. videos aren’t perfect, and it is this step that gives it perfection we see on screens. Editing enhances the color and quality of the video, making the sound better, adding sound effects, and gives the video a professional feel. A poorly edited video will not be impactful for the audience. If you are looking for something more than basics, Seek a professional video editor that has a critical eye and enough experience to give you a professional video.
Apply proper versions to your videos if you want them to be successful. Having a proper version increases the chance of better reach for your video and helps in maximizing the distribution of the video across various platforms. Your audience should be able to watch the video on their widescreens, smartphones, tablets, PC, etc.
Optimizing the video increases its visibility and helps it go viral on platforms. Optimization means adding the right title, keywords, and adding the right content to the description of the video. You must also add the right category and use attractive captions to the video.
The final step is the promotion of the video to increases its reach to the audience. Depending on what goals you have, you can promote the video on many social media channels, or adding it to your website.
As you can see, video production is more than just hitting the record button on a camera. It is an art that needs to be learned with precision. Before you shoot the video and publish it online, you should take care of every single detail that could affect the success of your video. Cover your basics, After you are ready with your concept, know the purpose of your video.
The sooner you understand the concepts and apply them to your videos, the quicker will you see the results coming alive. Follow these steps to conquer the struggle of video production. or you may hire our team for your video production as we are providing full media production services.
We highly recommend focusing on video content, Different media production or content makes very strong brand recognition and retention.
Also, It’s been found that videos have 47% higher conversion rates compared to other forms of content. Marketers using videos grow their revenues 55% faster than their counterparts who don’t. This has a high ROI and proves why it’s worth investing especially in video content marketing.
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