6 Reasons Why Branding is Important for Startups and How You Can Do It

6 Reasons Why Branding is Important for Startups and How You Can Do It

Introduction.

In the first stages of development, businesses often focus on their product/service. And they make the big mistake of ignoring their branding. While any startup must ensure its product or service is top quality, they must focus on their brand too. They must define and research their target audience and then create a brand image or brand identity that centers on the product/service’s benefits for that audience. Before we get into why the brand is essential, it’s crucial to understand what is branding.

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What is branding?

You can think of a brand Just like a person, a brand has an identity, values, tone of voice, story, character, personality, attitude, soul, and even beliefs.

During the process of branding, the startup business will create a name, symbol, or design that differentiates and identifies that company’s product from other similar products.

Startups often have a name and logo ready, even before the business take-off. But there is much more to branding than just a name and logo.

Branding:

  • Helps convince a message to the target audience.
  • Differentiates a business from its competitors.
  • Enjoys a competitive edge in a saturated market.

Here’s a look at why branding is essential for businesses that are just starting and how you can brand your startup.

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The Importance of Branding for Startups.

01.

Branding brings your startup with a unique identity.

A brand helps differentiate you from your other competitors. With a unique brand name, you increase your chances of gaining some loyal customers.

Branding helps you make consumers aware of the gaps your product fill, and how they can benefit from it. With a unique selling point (USP), you can set a niche for yourself in a market crowded with products/services similar to what you have to offer already.

02.

Branding gets you a place in the market for a very long time.

With a well-established brand name, you can send out loud a clear message to the world that you are here to stay. Over time, your audience will recognize and remember your company because of your brand.

When you have settled that you are going to be around for a long time, you will also have to maintain consistent and long term communication with your clients and potential customers. Because Communication is a form of brand, using multi-channels to reach out to your target audience, you’ll be sure that your customers and potential customers recognize you.

There are specific steps you can follow to ensure that your business stays prosperous in the market for a very long time.

  •  Creating emotional connections between your audience and your brand
  • evolve and develop your brand as and when needed
  • You can make your company stand out consistently through innovative and unique brand.
03.

Generates new customers, returning customers, and loyal customers.

A brand generates familiarity. Customers prefer to do business with a dependable and familiar company than an unfamiliar one.

If your product/service is trustworthy and satisfies their current needs, your customers will rely on your service/product to continue to fulfill their requirements.

Your satisfied customers won’t hesitate to refer more potential customers your way. your company’s repertoire will spread through word of mouth of your satisfied and happy customers – the best form of marketing.

04.

Improves employee pride and job satisfaction.

Employees who work for a startup that has a strong brand are more than satisfied and willing to work, to ensure the company’s success. Working for a reputable brand is also a matter of esteem, So let your employees know that you genuinely value them, and they will back your brand 100%.

05.

Charge what you are worth.

Startups find it hard to get the first client, they have to take whatever it takes. No matter how good the product, they have to be priced competitively or of lesser value.

If you have your brand well established, you come across as more professional and charge as a professional company would. Ensuring that your products are of high quality, and your clients will be more than willing to pay what you ask them.

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How to brand your startup.

You will find that the difference between successful startups and unsuccessful ones is the branding strategy. We’ll list here some efficient branding strategies that will differentiate you from all your competitors.

01.

Know your target market.

The first step to branding. To understand your target audience, So every aspect of your branding should connect back to them. your target audience should be a part of every aspect of your startup’s branding strategy.

02.

Sell your story.

As a startup business, don’t expect people to recognize you or what you do immediately. Build your story and tell it well, it’s a part of your branding strategy. Make your story identifiable, relatable, and memorable.

03.

Refine your language and your image.

All your brand messages must be consistently accurate and crisp. Don’t forget about your company name, image, and vision, and the look of your branding messages. These might seem unnecessary stuff, but they can make or break your branding strategy.

04.

Maximize your visibility.

Don’t hesitate to use all your channels for your marketing. Your goal should be to reach your target market through a multi-channel with a coordinated message. Emails, Social media, Website content, and blogs also are just some of the ways you can reach out to your target audience.

Conclusion.

Our startup’s branding is a way of letting your target audience get an introduction to what your business can provide them. A well-done brand strategy goes a long way in helping you establish yourself as a reliable company, To give you an identity, and increases brand loyalty. Do it right, and you can be confident about your company’s success.

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8 Essential Steps To Rebrand Successfully in 2022

8 Essential Steps To Rebrand Successfully in 2022

Introduction.

If you decided to rebrand your business, you must follow a series of steps for the best outcome. If you did it chaos, you’ll end up with a new identity that does not connect with customers.

As you begin rebranding, complete each step wisely; no need to rush to get to the next. After all, rebranding isn’t a sprint. It’s like an ongoing marathon.

So Make sure your business follows these rebranding steps diligently:

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Table of Contents

01.

Identify the Reason for Rebranding.

There are several reasons to rebrand your business. Once you discover your reason you should document it.

Having a documented reason behind rebranding your business will guide the rest of the process. As you complete each step, always refer back to this intention to make sure you are on track.

Make sure all departments involved in the rebranding process are able to access this documented reason. from the accounting & sales team to the contracted branding agency they should have an understanding of why you’ve decided to transform your business identity.

02.

Establish Your Rebranding Goals.

While it’s great to know why to rebrand, it’s also important to understand what you hope to achieve by doing so. For the best results, make sure your goals are S.M.A.R.T, that stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

For example, one rebranding goal could be to improve social media brand mentions by 20% before the end of Q3. This goal is Specific, Measurable, Attainable, Relevant, and has a deadline.

Without these goals, you won’t be able to measure the success of your efforts. To set your goals, bring your team and brainstorm what you’d like to achieve by rebranding.

03.

Determine Your Budget.

Almost all business decisions come down to budgeting. Does your business currently have enough capital or the ability to do complete a successful rebranding campaign?

Meet with your leadership and the financial department to discuss a budget for your company’s new image. However, be careful not to undercut your rebranding budget, either. After all, the identity of your business is not the place to cut corners.

If you can’t afford a full rebrand of your company, look at another way to enhance your company’s image in the meantime, maybe website redesign or Social Media refreshment. Don’t begin the process of rebranding if you cannot afford it. Because you might end up with a rebranding fail!

04.

Research, Research, and Research Some More.

Research is the backbone of the rebranding strategy. You will need to use in-house resources or hire an independent firm to research each aspect of your potential rebrand, including:

  • The opinions of owners
  • Customer feedback
  • Industry trends
  • Competitors
  • Brands you prefer

Gather as much solid information as you can before proceeding with any rebranding. you may discover your intent to rebrand wouldn’t be well received by customers. Or maybe you find the market isn’t stable enough and a rebrand would cause potential loss.

Never commit to a new brand without good research and data visualization to support your decision. While conducting research, use this opportunity to identify new customer needs and wants. From there, visualize how your brand could fulfill those needs with the new brand identity.

Also, it’s essential to have a look at competitor brands. What are they doing better than yours at the moment? Consider how your new brand can improve your business position when compared to them. also, you have to review competitor brand elements so don’t create a similar brand appearance by mistake.

05.

Set a Timeline.

it’s time to plan out the project. Keep in mind, rebranding can take months upon months to complete. Hurried rebranding projects end up missing goals and resulting in poor publicity for your business.

Your timeline should include details for:

  • Developing the new brand identity.
  • Crafting a marketing plan based on the new brand.
  • Building and launching the rebranded website.
  • Any digital updates required as a result of the rebrand.
  • Employee education about the new company image.
  • Design and distribution of new promotional materials such as signage, packaging, social media layouts, etc.
  • The date to launch with the new company brand.

Consult the expertise of experienced project managers when discussing your timeline. If possible, hire an external branding agency to help run this process. a branding agency will direct all creative and strategic work necessary to develop a prosperous new brand for your business.

06.

Review the New Brand.

Recall the purpose for rebranding, review your budget, and tie up any loose ends with your timeline or identity. Take the time to examine all aspects of your new brand, from the smallest pixels to the largest publicity events. The last thing you want is a mistake or error that could be avoided at the last minute.

07.

Complete All Legal Requirements.

As you finish up with your new brand, consider the legal requirements necessary for the new brand such as copyrights, trademarks, etc. Consult your legal team before the brand launch.

08.

Launch Your Brand.

It’s time to show the world your new business brand. Now is also the time to execute your pre-planned marketing and promotional strategies for the new identity.

You should already have social media posts, internal communications, and other promotional materials ready to roll for the big day. Each of these announcements should reflect your reasoning and excitement about the change.

Take the opportunity to communicate to customers why you decided to rebrand and your goals for the company moving forward. Although you don’t need to dive into specifics,  these materials should seek to also excite customers about the refreshed company identity.

And, while you’re at it, celebrate with your team. You’ve earned a fresh new brand!

Conclusion.

Once your brand is out in the wild and the buzz has done, it’s time to continue implementing your brand strategies. All elements of the new brand should be communicated across your marketing and communications materials and channels, from social media and your website to video production. also, update the old content to fit the new brand assets.

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5 Eye-opening Rebrand Reasons that help your business

5 Eye-opening Rebrand Reasons that help your business

Introduction.

Deciding to completely rebuild your brand is difficult and that should not be taken lightly. However, certain circumstances may force you to rebrand your business.

Here are some common reasons to rebrand:

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01.

Organizational Growth.

As companies grow, so must the brand too. 

If your company is expecting growth in the near future, you may consider updating your brand accordingly. This situation may not require a full rebranding, including brand values and positioning, but maybe a simple visual identity refresh will do the job. But, be sure to also review all aspects of your brand to find where additional changes must be done.

02.

New Organizational Direction.

Perhaps your company decided to focus on a new section or launch a new line of products and services. As a result, your brand may need a rebrand to better suit the new organizational direction.

Consider how the rebranded identity will best represent this new company focus.

03.

Outdated or Irrelevant Appearance.

Think about when your brand was created? Was it several decades ago? Does the design still support your business values, mission, and purpose? Or, does it look out-dated and behind the times?

If your company uses an old brand identity that doesn’t communicate your business’s current reputation or position, it’s time for a refresh. However, don’t make this decision based on your personal desire to rebrand.

While you may feel your brand needs a visual appearance, does your customer base agree? Does research confirm your need to rebrand? you could have a consultation on a rebranding initiative. Otherwise, you may end up in a situation that customers aren’t familiar with or trust the new brand.

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04.

Negative Publicity.

When your business experiences negative publicity for whatever reason, a rebranding campaign may be able to fix the error. In such a situation, it is a must to take your time, make deep brand research, and create the best possible new identity.

Conclusion.

Rebranding could help your growth and could bring your brand down, so it should to be executed based on deep research and purpose behind it, whenever you decide Our team will be happy to help with a consultation or creating your new brand.

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Why Video Content is Essential in 2022 to Keep Your Digital Marketing Trendy

Why Video Content is Essential for Your Digital Marketing Strategy

Introduction.

You may already know, How hard to advertise on TV, but everything goes simpler, in the other hand, We’re living the golden era of Social Media and there is a big chance for businesses to promote through video content dirt cheap.

While everybody is frequently scrolling their social media account, it’s time to let them know about your brand via very interesting video content, We’ll tell you more about what benefits you get from the production of video content.

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01.

Increases conversion.

Videos provide clear information helping customers make informed buying decisions. Videos make a compelling pitch by cutting through the clutter, helping you get your point without wasting time.

A study shows that viewers retain 93 percent of a message in videos compared to just 8 percent when reading as text. In a separate study, 73 percent of the respondents said that they prefer learning about a product or service through videos. No wonder around 85 percent of businesses use videos as a marketing tool. Adding product videos on a landing page or social media can increase conversion by a whopping 75 percent.
Another study found that around 80 percent of people who watch product videos buy them. It is not hard to figure out why video content clicks.

Because the brain is designed to process more visual information. Videos contain moving images and have a low barrier to entry, ensuring that the message being presented is processed quickly, and sticks around for a longer time.

02.

Video Builds trust.

Trust is the key to customer loyalty. an impactful video marketing content can result in significantly more trust than blocks of text or infographic posts.

A study shows that more than 60 percent of buyers feel more confident buying a product after watching high-quality videos on the business’s page.

Stop trying too hard to sell your product. Instead, provide your prospects info that clients are looking for. Make videos that ignite emotions. Use promotional videos that address concerns regarding online fraud.

03.

Helps improve Google ranking.

Having a video embedded on a website can increase the chances of the business ranking first in Google search by up to 53 percent. Videos help increase engagement. Because your visitors spending more time on your website, that is a signal to search engines that it has quality content. and to leverage your video content, use interesting titles, and captions. Provide your visitors all the help that they may need for taking the next step. Link all your videos back to your website, social media, products, and services.

04.

Appeals to mobile users.

The future is mobile videos. 75 percent of Internet users will use just their mobile to access the web by 2025. Around 95 percent of mobile users watch videos on their mobile devices.

Mobile video usage has been grown by a staggering 253 percent since 2013. The number of mobile users is increasing each day. And you won’t do this mistake of entering the new millennium without your video content strategy optimizing for mobile. To engage your target audience, you need to come up with a personalized mobile video campaign. To tell compelling stories through your mobile videos.

05.

Reach & Retarget your prospect customers

Video content is a scrolling-stop type of content that has too much attraction to your audience.
However, If some of your potential customers on Social Media watched a long chunk of your video, That’s a big sign of their interest, So you could launch campaigns that Re-target your audience who kept watching your videos.

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Conclusion.

We highly recommend focusing on video content, Different media production or content makes very strong brand recognition and retention.

Also, It’s been found that videos have 47% higher conversion rates compared to other forms of content. Marketers using videos grow their revenues 55% faster than their counterparts who don’t. This has a high ROI and proves why it’s worth investing especially in video content marketing.

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Our 8 Video Production steps To Create Stunning Video Content

Our 8 Video Production steps To Create Stunning Video Content

Video Production Introduction.

Video production isn’t as simple as it seems. The process of video production is very complex and it takes a lot of time and effort. Shooting the video itself is a big part, but it’s not the only step in the entire production process. There are many details that you need to look at to make a stunning video that reaches out to millions. Ignoring minor details can lead to your video not coming alive on the screen. Due to the advancement of technology and high-quality video streaming, You need to keep a presence and right at the top of everything to be ahead in the game.

For creating a video, We have put down our workflow. Also, you may follow these steps will help with your video production, and you will be able to create a professional-looking video.

Here are the 8 steps that you must follow:

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01.

A concept.

When thinking of a video, the first thing that you need to do is find a concept. You cannot go with video production without first having a concept in mind. You run a risk of delivering a video that does not resonate with your target audience if you do not have a good concept. There is a possibility that the video fails to achieve what you planned to do.

Ask yourself some basic questions that are crucial to the success of your video. What are you want to achieve with this video? and what is the message that you want to deliver to the audience? You need to know the answers to these questions before you dive deeper.

Failure to achieve this first step may lead to a failure in your marketing strategy.

02.

Write a proper script.

if you have the concept ready, the next step in the video production process is to prepare the script. it’s that part of the video that can either take it to success or take it down the dark depths of failure.

Prepare a script that must resonate with the idea of your video. It should be easy to understand and fit into your video’s time. When you write the script, don’t forget about changes. such as changes in camera angles or background.

03.

Pre-production planning.

A Pre-production plan is essential for a smooth run shooting. Some of the vital parts of the pre-production plan include finding the location, getting necessary permits, listing video equipment, and going through the script. You must also spend some time discussing with the actors about their roles, making a budget, and finally choosing the time when you want to shoot.

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04.

Shoot the video.

Shooting a video is the most important day in the whole video production process, The shoot day has many details that need attention. If you did your job on the first three steps, shooting would go smoothly. But if the first three steps were not there, the day would be filled with frustration.

05.

Post-Production Editing.

Shooting a video was the beginning of an intricate process. After shooting comes editing. videos aren’t perfect, and it is this step that gives it perfection we see on screens. Editing enhances the color and quality of the video, making the sound better, adding sound effects, and gives the video a professional feel. A poorly edited video will not be impactful for the audience. If you are looking for something more than basics, Seek a professional video editor that has a critical eye and enough experience to give you a professional video.

06.

Video Encoding.

Apply proper versions to your videos if you want them to be successful. Having a proper version increases the chance of better reach for your video and helps in maximizing the distribution of the video across various platforms. Your audience should be able to watch the video on their widescreens, smartphones, tablets, PC, etc.

07.

Distribution and optimization of the video.

Optimizing the video increases its visibility and helps it go viral on platforms. Optimization means adding the right title, keywords, and adding the right content to the description of the video. You must also add the right category and use attractive captions to the video.

08.

Promotion of the video.

The final step is the promotion of the video to increases its reach to the audience. Depending on what goals you have, you can promote the video on many social media channels, or adding it to your website.

As you can see, video production is more than just hitting the record button on a camera. It is an art that needs to be learned with precision. Before you shoot the video and publish it online, you should take care of every single detail that could affect the success of your video. Cover your basics, After you are ready with your concept, know the purpose of your video.

The sooner you understand the concepts and apply them to your videos, the quicker will you see the results coming alive. Follow these steps to conquer the struggle of video production. or you may hire our team for your video production as we are providing full media production services.

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Conclusion.

We highly recommend focusing on video content, Different media production or content makes very strong brand recognition and retention.

Also, It’s been found that videos have 47% higher conversion rates compared to other forms of content. Marketers using videos grow their revenues 55% faster than their counterparts who don’t. This has a high ROI and proves why it’s worth investing especially in video content marketing.

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Ace Incredible Media Production Services: Make your brand bomb

Ace Incredible Media Production Services: Make your brand bomb

Introduction.

When brands start digital marketing on social media, they sometimes make the same mistake of favoring some content over others. they may constantly post articles or photos on social media, using other content forms minimally. This is a mistake because not all forms of content enjoy same appeal.

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01.

Photography.

Photography will be always the main driver in telling unique and impactful brand stories. It is also an adaptable medium for multi-channel campaigns.

Photography is used in a very wide landscape of the branding land it integrates into social media, websites, and even in catalogs and printables.

With our deep background in commercial photography, we are able to produce very high-end photos that used as the brand’s backbone 
Also, we are ready for mass production for your e-commerce website.

We worked in many fields like food & beverage, real estate, architecture, and interior photography, fashion, and the list goes on.

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02.

Video.

brand storytelling by video is at the forefront of everything we do. Video is the most impactful way to reach any target audience.

To engage your target audience, you need to create compelling video content. Earlier this would mean writing impactful posts and articles, however, times are changing and more businesses than ever before realize that just posting interesting written content won’t help them in digital marketing. So To drive engagement, businesses have to include video in their digital marketing strategy.

This is because humans are visual beings, and video offers greater appeal compared to photos or text-based content. Considering this, it’s obvious that video content can make a very powerful weapon in the brands’ social media campaigns.

03.

Aerial.

Drones video and photos allow us to open this capability to a wider range of experiences.
In our work, drone video and photo productions have been a top choice for businesses, residential, commercial, and realtors, events, large organizations. as well as brands looking to capture something new and share it with the world.

Also, a growing number of small businesses turn to drone video to show the inside of their business in a new way. By providing a new point of view, they are making an exciting experience for customers to visit.

04.

Animation.

Whether it’s economical or social tell a brand story, animation content remains an impactful and informative medium to leverage for any brand.

We create custom animations, motion graphics video to explain and promote products and services.

Our expertise covers both marketing and video production from scripting to publishing.

05.

Social content media production.

Social is the brand’s playground where communication happens. from basic photos to video or even a simple gif It is the engine that grows a brand following and allows your brand to connect with its customers.

We provide you a wide range of media production options to bring your brand to the edge

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Conclusion.

It’s essential for your brand to cover different content types and We highly recommend focusing on video content, Different media production or content makes very strong brand recognition and retention.

Also, It’s been found that videos have 47% higher conversion rates compared to other forms of content. Marketers using videos grow their revenues 55% faster than their counterparts who don’t. This has a high ROI and proves why it’s worth investing especially in video content marketing.

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Ace Web Design Process: How we create brilliant websites

Ace Web Design Process: How we create brilliant websites

Introduction.

We are a creative and insightful design agency focused on creating impactful, engaging brands and smooth digital experiences. We combine art, design, strategy, and technology to create functional and beautiful web experiences. We know that well-designed websites offer much more than just aesthetics and behind every successful project stands a well-planned strategy and a clearly defined process.

With more than 5 years of Ace’s experience and over 25 launched projects of web design, and even more satisfied clients.

Table of Contents

01.

Kick Off Meeting.

This face-to-face meeting between our and your teams normally lasts anywhere from one to three hours to allows us to get from you all the information we need to start off our process. To give you a feeling of our vibe, we normally invite you to our studio but if this proves to be logistically difficult, our team is always happy to visit you in your office.

02.

Digital Strategy & Discovery.

Identifying what information is important to your end-users and develop a good digital strategy is the base for all our projects for web design. In order to achieve that, our sketch phase allows us to kick off the project with the right understanding and clear vision of what exactly needs to be done, as well as scope and deliverables.

03.

User Experience (UX)

Having a clear structure of your future website is essential to ensure a good user experience that is engaging and creative. During this process, we will work on structuring your content and putting any guidelines set by you in place.
We will wireframe the web design using text and images as well as a call to action to create a prototype to give you an idea of all the user journeys. Once you are ready to sign off the wireframes, we will move on to the fun part – the creative design!

04.

Web Design (UI)

For every page agreed upon during discovery, we will design bespoke templates and deliver them to you in the form of an interactive prototype giving you a real idea of how the website will look and behave.

All our designs are carefully created to match your brand and make you stand out from the competition while providing your users with an engaging and refreshing experience.

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05.

Web Development.

Once the web design for all the page templates has been signed off, we are ready to kick off the development stage. Our Developing Team will dive into the code to translate the beautiful designs into a fully responsive built, using the appropriate technology for the site.
We build lightweight websites that feature a high level of finesse through subtle animations, keeping the user wanting to stay on the site longer, but without compromising on functionality.

06.

Search Engine Optimization
(SEO) & Analytics.

All our websites are designed in a way to achieve high search engine rankings. We provide editable metadata, friendly URLs, and title tags which are used as the first step in achieving a high search engine ranking. This is the technical SEO we set up for your site, that optimizes your website for the indexing phase helping search engines access, crawl, and index your website without any problems.
We are huge fans of data at Ace. For every website we launch, we make sure to set up Google Analytics to track website performance and user behavior.

07.

Go Live.

Once all of you are happy with the website,  you provide the final sign off and we migrate the brand new site to your domain. You can now post about it on social media and give a few kind words to our hard-working team!

Conclusion.

After the site has launched, we have a guarantee period of 60 days within which we will vanish out any little bugs once live. we also offer long term support we can provide you with. Our monthly packages include allocated development hours for small fixes and updates as well as marketing support.

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Ace Powerful Social Media Marketing Services That Sells

Ace Powerful Social Media Marketing Services That Sells

Introduction.

We have previously shared our approach to Branding, Design, and Web Development, and now we would like to give some insight about our Digital Marketing expertise, that one of its important elements – Social Media. We’ll tell you about the type of services we offer.

Ace complements our client’s marketing and communication teams, whether for a one-off campaign or an ongoing partnership. Our team’s wide skills enable us to deliver strategy, design social media assets, and execute any type of campaign.

We have done projects in a range of different industries, from Hospitality and Furniture to E-commerce, and we are always open to exploring new topics and channels.

Follow along to find out how our creative agency can help your business to grow on social media platforms.

Table of Contents

01.

Strategy.

This part where we work on how we can meet the client’s business objectives with the help of social media. With some factors under consideration:

  • Goal: What’s the focus – Build brand awareness? Increase engagement traffic to the website? or make more sales? 
  • Duration: Is it a one-off campaign or long term support?
  • Social Media channels: Do you want to engage with your e-commerce customers on Instagram and Facebook? inspire potential business clients on LinkedIn, maybe explore new opportunities on TikTok?
  • Type: Organic vs paid? Should we help with ads or Influencers?
  • Concept: Maybe you need to create concepts for stand-alone campaigns, or a punch of creative assets for long term social media channel content? maybe you have ideas from your in-house marketing team that we can develop and collaborate with.
  • Budget: How much are you budgeting to spend?

Then we will structure a content plan and strategy of which channels to post 

Of course, these are just some common examples. We consider every project case by case to ensure our services fit the client’s needs.

02.

Organic Social Media.

It involves free content sharing, a bit as we all do privately. However, during this case, we use it to inform your brand’s story and reach the business objectives. We can assist you to promote your company’s values, the newest innovations, inspiring ideas, or just great offers. We’ll research your audience, similar brands on the precise social media platform, and therefore the sort of posts that generated the foremost engagement within the past.

When it involves content, creativity is our main focus, no matter the client’s budget. Quality visuals are key on image-focused platforms like Instagram, so we’re always happy to help with organizing photoshoots. Nowadays, user span is getting shorter and shorter, therefore we recommend utilizing video to grab attention, or alternatively the carousel format, to interrupt down complex messaging into smaller elements.

For clients on a retained contract, we will provide a content calendar, schedule the posts on social media channels and monitor the performance with monthly and yearly reports to enable marketing managers to specialize in other tasks at hand. We can even assist you with Influencer Marketing and find the proper brand ambassadors!

03.

Paid Social Media.

We always recommend equipping organic social media strategy with paid ads. Whether you’d wish to get more exposure with some great content you posted previously, or reach a new audience. Ads are a way of going. As usual, we perform extensive research into the target audience and compute the simplest way to reaching them and convert.

Before we start buying ads, we always confirm we will track the conversions, for instance for Facebook and Instagram advertising, we found out Pixel Plugin, which tracks the web site data back to Facebook. Once that’s done, we usually need to create Custom Conversions for website events like offer downloads.

Paid ads are especially great for E-commerce businesses. Did you know that almost 80% of visitors who added a product to the cart will abandon it? We can retarget them with a discount ad which can entice them to reconsider the acquisition. We can send your product catalog and show users the precise product pages they visited (or upsell products they could like as well). We can also target the lookalikes of past shoppers – where Facebook’s algorithm would find people that like similar things and behave similarly. Artificial Intelligence is often very useful in Digital Marketing! For E-commerce advertising, it’s also fairly easy to trace the ‘Return On Investment’ – unlike when it involves B2B services like ours (we do have our ways though – allow us to know if you’d wish to determine more!).

For any sort of campaign, we test varying copy, creative, and call to action, also as landing pages. because each audience requires a different approach! Once we have a final winner, we’ll move the budget to the best-performing ads and continue monitoring it over time.
A great example of paid social campaigns designed by Ace is those for Ahmed Nofal Design. 

04.

The role of Web Design in Social Media.

In most cases, social media marketing is connected with the website, as the primary sales channel. If your landing page is poor, that will convert a lower number of people, no matter how much time and money you put into promoting it!

At Ace, we have a team of web designers who know exactly how to create the most effective user experience.

ace-social-media-designs
04.

Content Production.

When brands start digital marketing on social media, they sometimes make the same mistake of favoring some content over others. they may constantly post articles or photos on social media, using other content forms minimally. This is a mistake because not all forms of content enjoy the same appeal.

Besides social media managing, we provide high-end media production for your brand

With our deep background in commercial photography, we are able to produce very high-end photos that used as the brand’s backbone 
Also, we are ready for mass production for your e-commerce website.

We highly recommend focusing on video content, Different media production or content makes very strong brand recognition and retention.

Also, It’s been found that videos have 47% higher conversion rates compared to other forms of content. Marketers using videos grow their revenues 55% faster than their counterparts who don’t. This has a high ROI and proves why it’s worth investing especially in video content marketing.

social-media-production
05.

Competitive Analysis.

Before we define any approach, we need to define the brands’ overall goal. We then need to dive in and provide a full analysis of content, search engine keywords, competitor analysis, proper channels to engage in and outline the proper plan to achieve these goals.

06.

Community Management.

Our approach to delivering digital multi-channel solutions stems from an understanding of what digital optimal channels will most deliver on your return on investment.

Conclusion.

As you can see, we provide services in all things digital, including social media
Ace have worked with both established and start-up organizations, and we are always open to new challenges. If you’re looking for a social media marketing and management agency, just contact us, so we can start building your social media presence together.

Interested in managing Social Media with us?
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Ace Branding Process: How we build brands people love.

Ace Branding Process: How we build brands people love.

Introduction.

At Ace, we are experts in delivering beautiful brand identities, that have  concept and story behind. All businesses know precisely ‘What’ and ‘How’ they doing it. However, only a few Businesses can clearly explain ‘Why’ they are doing what they are doing, When it comes to branding, Ace will be uncovering ‘Why’ companies exist, and why their employees go in to work each day. Having a reason behind your brand is what creates an emotive response together with your clients and team, and secures a stronger bonds.

The process to uncover the ‘Why’ is what we call Brand Proposition. then informs our decision when it involves the visuals and tone of voice we call it Brand Identity. We offer different packages to clients across both Brand Proposition and Brand Identity, counting on their needs and goals. In this blog post, we explain How we build brands people love.

Table of Contents

01.

Research.

In the beginning, we will sketch how you want to see your brand positioned. We will also ask you to send any inspiration for us to audit.

Then, Ace will start research with you discussing strategy questions, provide our branding initial thoughts, so we can have all the information we need to get started.

In the next few days we will start scrubbing through competitors, inspiration and benchmarking, So we can build your unique brand proposition.

02.

Brand Proposition.

This hugely important period includes workshop analysis and interpretation, competitive analysis, creation of the brand proposition, and creative strategy.

Competitive analysis – This enables us to understand and evaluate the competitive landscape. We clarify how competitors position themselves and identify gaps or opportunities to find the unique selling point.

brand proposition development – We start to develop a differentiated and unique brand proposition. This will include the brand on a page with a clear proposition, positioning, and core values defined.

Creative strategy – We work on the creative strategy, including brand voice, messaging framework, and considerations to touchpoints and channel mix.  Now your brand ‘Why’ will become the foundation of the brand identity.

03.

Brand Identity.

The brand visuals, tone and layouts will begin with another mood board creation. We will use the findings from the brand proposition work to be an influence for our creative choices.

We will create the brand logo, base colors and tones

Then refining the process if needed based on feedback using the chosen creative choices, as well as by creating touch-points to see how the overall brand will look. where you have your new brand identity ready.

04.

Brand Guidelines.

We will insightfully select fonts to support the brand identity. Usually, two fonts are selected; a header and a body copy font, which complement each other and portray the attributes of the brand. font name, weights, and application of these fonts on different mediums will be added to the Brand Guidelines.

We will also look at graphic elements or designs to support the branding, with a new color palette, textures, icons, layouts, photos, and music that support the identity, along with the how-to these will be applied, will be added to the Brand Guidelines as well.

Our Brand Guidelines for Furniture Trend Mall

05.

Building & Development.

All of the above will be added into a digital Brand Guideline Document. This is your organization’s guide on the brand proposition, tone of voice, how to apply logo, fonts, systems, colors, textures, plus advice on brand touch-points.

These will be your standards moving forwards on how to keep the brand consistent, especially on your website and social media channels whether partnering with Ace or with another agency in the future. Brand Guidelines will be accompanied by the delivery of a suite of logos and other brand assets.

pappaloro-logo-animation-branding
branding-for-pappaloro
pappaloro-branding

Our Media Production for Pappaloro Furniture

Conclusion.

We offer branding packages that range from deep Brand Proposition work, to the evolution of logo development pieces. Feel free to contact us for advice!

Our tip would be to consider your goals for the brand, but fundamentally, the more thought and rationalizing goes into the branding project, the better the outcome, and the more clients will buy into it.

"People don’t buy what you do, they buy why you do it"

Simon Sinek

Interested in branding with us?
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