Facebook, Instagram and WhatsApp are down for unknown reason until now.

Facebook, Instagram and WhatsApp are offline.

The websites and apps for all of the services were responding with server errors. Reports on DownDetector.com showed the outages appear to be widespread, but it’s unclear if it impacts all users or just some locations. It’s not currently known what’s causing the outage.

All three platforms stopped working shortly before noon

“We’re aware that some people are having trouble accessing our apps and products,” a spokesperson said. “We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.” 

In 2019, a similar outage lasted about an hour. Facebook said that outage was caused by a technical issue. Major websites can also sometimes go down if content delivery networks, or CDNs, go offline. That happened in June, when one such CDN, Fastly, was down due to technical issues. That caused major websites including Amazon, Reddit and The New York Times to go down.

This news is developing. Please check back for updates.

In this article

FIGI 2019 Symposium

This Symposium was organized ​by the International Telecommunication Union (ITU), jointly with​ the World Bank Group and the Committee on Payments and Market Infrastructures, with the support of the Bill & Melinda Gates Foundation, and is kindly hosted by​ the National Telecommunication Regulatory Authority (NTRA) of Egypt.​​

We’ve done full event coverage for 4 days, We did photography coverage and video coverage for the event, also we did interview videos and documentary highlight videos for the event.
We’ve managed up to 4 photographers and 2 editing units plus 3 videographers and one editing unit beside managing the interview setup that was consist full lighting equipment and 2 videographers.


Sample of photography coverage of the event.


Highlights of the FIGI 2019 Symposium, Cairo, Egypt, 22-24 January 2019.

Highlights of the FIGI 2019 Symposium, Cairo, Egypt, 22-24 January 2019.
FIGI 2019 Hackathon.

Interview at FIGI Symposium 2019 with Bilel Jamoussi, Chief Study Groups, TSB, ITU.

Interview with FIGI 2019 Hackathon participant Ibrahim Mohamed, Team Techlab , Easy Rent.

Broccar Food Photography

Broccar made a new menu for their restaurant, We started shooting the new items with
With the help of our food styling we made mouse watering food pictures.

Broccar Food Photography

6 Reasons Why Branding is Important for Startups and How You Can Do It

6 Reasons Why Branding is Important for Startups and How You Can Do It


In the first stages of development, businesses often focus on their product/service. And they make the big mistake of ignoring their branding. While any startup must ensure its product or service is top quality, they must focus on their brand too. They must define and research their target audience and then create a brand image or brand identity that centers on the product/service’s benefits for that audience. Before we get into why the brand is essential, it’s crucial to understand what is branding.

Table of Contents

What is branding?

You can think of a brand Just like a person, a brand has an identity, values, tone of voice, story, character, personality, attitude, soul, and even beliefs.

During the process of branding, the startup business will create a name, symbol, or design that differentiates and identifies that company’s product from other similar products.

Startups often have a name and logo ready, even before the business take-off. But there is much more to branding than just a name and logo.


  • Helps convince a message to the target audience.
  • Differentiates a business from its competitors.
  • Enjoys a competitive edge in a saturated market.

Here’s a look at why branding is essential for businesses that are just starting and how you can brand your startup.


The Importance of Branding for Startups.


Branding brings your startup with a unique identity.

A brand helps differentiate you from your other competitors. With a unique brand name, you increase your chances of gaining some loyal customers.

Branding helps you make consumers aware of the gaps your product fill, and how they can benefit from it. With a unique selling point (USP), you can set a niche for yourself in a market crowded with products/services similar to what you have to offer already.


Branding gets you a place in the market for a very long time.

With a well-established brand name, you can send out loud a clear message to the world that you are here to stay. Over time, your audience will recognize and remember your company because of your brand.

When you have settled that you are going to be around for a long time, you will also have to maintain consistent and long term communication with your clients and potential customers. Because Communication is a form of brand, using multi-channels to reach out to your target audience, you’ll be sure that your customers and potential customers recognize you.

There are specific steps you can follow to ensure that your business stays prosperous in the market for a very long time.

  •  Creating emotional connections between your audience and your brand
  • evolve and develop your brand as and when needed
  • You can make your company stand out consistently through innovative and unique brand.

Generates new customers, returning customers, and loyal customers.

A brand generates familiarity. Customers prefer to do business with a dependable and familiar company than an unfamiliar one.

If your product/service is trustworthy and satisfies their current needs, your customers will rely on your service/product to continue to fulfill their requirements.

Your satisfied customers won’t hesitate to refer more potential customers your way. your company’s repertoire will spread through word of mouth of your satisfied and happy customers – the best form of marketing.


Improves employee pride and job satisfaction.

Employees who work for a startup that has a strong brand are more than satisfied and willing to work, to ensure the company’s success. Working for a reputable brand is also a matter of esteem, So let your employees know that you genuinely value them, and they will back your brand 100%.


Charge what you are worth.

Startups find it hard to get the first client, they have to take whatever it takes. No matter how good the product, they have to be priced competitively or of lesser value.

If you have your brand well established, you come across as more professional and charge as a professional company would. Ensuring that your products are of high quality, and your clients will be more than willing to pay what you ask them.


How to brand your startup.

You will find that the difference between successful startups and unsuccessful ones is the branding strategy. We’ll list here some efficient branding strategies that will differentiate you from all your competitors.


Know your target market.

The first step to branding. To understand your target audience, So every aspect of your branding should connect back to them. your target audience should be a part of every aspect of your startup’s branding strategy.


Sell your story.

As a startup business, don’t expect people to recognize you or what you do immediately. Build your story and tell it well, it’s a part of your branding strategy. Make your story identifiable, relatable, and memorable.


Refine your language and your image.

All your brand messages must be consistently accurate and crisp. Don’t forget about your company name, image, and vision, and the look of your branding messages. These might seem unnecessary stuff, but they can make or break your branding strategy.


Maximize your visibility.

Don’t hesitate to use all your channels for your marketing. Your goal should be to reach your target market through a multi-channel with a coordinated message. Emails, Social media, Website content, and blogs also are just some of the ways you can reach out to your target audience.


Our startup’s branding is a way of letting your target audience get an introduction to what your business can provide them. A well-done brand strategy goes a long way in helping you establish yourself as a reliable company, To give you an identity, and increases brand loyalty. Do it right, and you can be confident about your company’s success.

Thinking about Branding your startup together?
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8 Essential Steps To Rebrand Successfully in 2021

8 Essential Steps To Rebrand Successfully in 2021


If you decided to rebrand your business, you must follow a series of steps for the best outcome. If you did it chaos, you’ll end up with a new identity that does not connect with customers.

As you begin rebranding, complete each step wisely; no need to rush to get to the next. After all, rebranding isn’t a sprint. It’s like an ongoing marathon.

So Make sure your business follows these rebranding steps diligently:


Table of Contents


Identify the Reason for Rebranding.

There are several reasons to rebrand your business. Once you discover your reason you should document it.

Having a documented reason behind rebranding your business will guide the rest of the process. As you complete each step, always refer back to this intention to make sure you are on track.

Make sure all departments involved in the rebranding process are able to access this documented reason. from the accounting & sales team to the contracted branding agency they should have an understanding of why you’ve decided to transform your business identity.


Establish Your Rebranding Goals.

While it’s great to know why to rebrand, it’s also important to understand what you hope to achieve by doing so. For the best results, make sure your goals are S.M.A.R.T, that stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

For example, one rebranding goal could be to improve social media brand mentions by 20% before the end of Q3. This goal is Specific, Measurable, Attainable, Relevant, and has a deadline.

Without these goals, you won’t be able to measure the success of your efforts. To set your goals, bring your team and brainstorm what you’d like to achieve by rebranding.


Determine Your Budget.

Almost all business decisions come down to budgeting. Does your business currently have enough capital or the ability to do complete a successful rebranding campaign?

Meet with your leadership and the financial department to discuss a budget for your company’s new image. However, be careful not to undercut your rebranding budget, either. After all, the identity of your business is not the place to cut corners.

If you can’t afford a full rebrand of your company, look at another way to enhance your company’s image in the meantime, maybe website redesign or Social Media refreshment. Don’t begin the process of rebranding if you cannot afford it. Because you might end up with a rebranding fail!


Research, Research, and Research Some More.

Research is the backbone of the rebranding strategy. You will need to use in-house resources or hire an independent firm to research each aspect of your potential rebrand, including:

  • The opinions of owners
  • Customer feedback
  • Industry trends
  • Competitors
  • Brands you prefer

Gather as much solid information as you can before proceeding with any rebranding. you may discover your intent to rebrand wouldn’t be well received by customers. Or maybe you find the market isn’t stable enough and a rebrand would cause potential loss.

Never commit to a new brand without good research and data visualization to support your decision. While conducting research, use this opportunity to identify new customer needs and wants. From there, visualize how your brand could fulfill those needs with the new brand identity.

Also, it’s essential to have a look at competitor brands. What are they doing better than yours at the moment? Consider how your new brand can improve your business position when compared to them. also, you have to review competitor brand elements so don’t create a similar brand appearance by mistake.


Set a Timeline.

it’s time to plan out the project. Keep in mind, rebranding can take months upon months to complete. Hurried rebranding projects end up missing goals and resulting in poor publicity for your business.

Your timeline should include details for:

  • Developing the new brand identity.
  • Crafting a marketing plan based on the new brand.
  • Building and launching the rebranded website.
  • Any digital updates required as a result of the rebrand.
  • Employee education about the new company image.
  • Design and distribution of new promotional materials such as signage, packaging, social media layouts, etc.
  • The date to launch with the new company brand.

Consult the expertise of experienced project managers when discussing your timeline. If possible, hire an external branding agency to help run this process. a branding agency will direct all creative and strategic work necessary to develop a prosperous new brand for your business.


Review the New Brand.

Recall the purpose for rebranding, review your budget, and tie up any loose ends with your timeline or identity. Take the time to examine all aspects of your new brand, from the smallest pixels to the largest publicity events. The last thing you want is a mistake or error that could be avoided at the last minute.


Complete All Legal Requirements.

As you finish up with your new brand, consider the legal requirements necessary for the new brand such as copyrights, trademarks, etc. Consult your legal team before the brand launch.


Launch Your Brand.

It’s time to show the world your new business brand. Now is also the time to execute your pre-planned marketing and promotional strategies for the new identity.

You should already have social media posts, internal communications, and other promotional materials ready to roll for the big day. Each of these announcements should reflect your reasoning and excitement about the change.

Take the opportunity to communicate to customers why you decided to rebrand and your goals for the company moving forward. Although you don’t need to dive into specifics,  these materials should seek to also excite customers about the refreshed company identity.

And, while you’re at it, celebrate with your team. You’ve earned a fresh new brand!


Once your brand is out in the wild and the buzz has done, it’s time to continue implementing your brand strategies. All elements of the new brand should be communicated across your marketing and communications materials and channels, from social media and your website to video production. also, update the old content to fit the new brand assets.

Thinking about Rebrand your business?
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